5 MIN TO READ There are many factors to consider when uploading videos to the web, and the process can be very involved. There are a lot of confusing technical terms, and various settings that can be tweaked at every stage of the process that can affect the outcome. The following is a guide to the right settings to use, and some key definitions, to…
3 MIN TO READ We all know a clickbait article when we see one. A catchy headline invites you to click through by hinting at outrageous or unbelievable article contents. It provides just enough detail for you to pause and think, “OK, why not?” In my experience, 9 times out of 10, not actually worth it. And, I’m not the only one who thinks so….
2 MIN TO READ Today, we’re really excited to announce our new double-sided referral program! Now, if you refer SproutVideo to a friend, colleague, or some random stranger on the street, they’ll automatically receive $25 off their first month of video hosting. And, for every paying customer you refer to us, you’ll receive a $25 account credit. Sharing the love has never been so…
4 MIN TO READ It’s not everyday that we have the chance to write about a viral video that also has a heart of gold, but today is that day. You may have seen this phenomenon pop up on Facebook, or Instagram, or even on the news. If you have, you might be wondering why people are dousing themselves in ice water, often with…
3 MIN TO READ You may have noticed that last week, we doubled bandwidth and quadrupled storage for all our plans, and also introduced new lower pricing tiers. While many subscribers have already gone nuts with all that extra streaming and space, we thought others might need a little inspiration for ways to implement more video in different areas of your business. Here are…
3 MIN TO READ Consultative sales is often an intensive process that requires one-on-one relationship management, making it a lengthy sales cycle and usually very expensive in terms of cost of acquisition. There are right ways and wrong ways to approach consultative sales, but that’s not our focus today. Whether you approach it more like an advisor or a manager, online video can help…
3 MIN TO READ If you don’t have an explainer video on your homepage, you are missing out. The positive impact on everything from SEO to conversion rates has been well-documented. Explainer videos have become an essential marketing tool for any business with an online presence (e.g. everyone). So, what separates an effective, compelling explainer video from the crowd? Keep reading to learn the…
4 MIN TO READ One of the most commonly encountered yet poorly understood terms in online video production is aspect ratio. If you ever encounter a video that looks stretched out or has black bars on either side, you are looking at an aspect ratio issue. So what exactly is aspect ratio, what are the most common formats, and how should you work with…
