4 MIN TO READ Video marketing requires a certain amount of discipline, attention to detail, and rigorous focus on analytics to get right. Yet, it remains as much an art as it is a science. In this post, we look at five habits that separate the few from the crowds when it comes to delivering on exceptional video marketing campaigns.
3 MIN TO READ You invested a lot of time and effort producing your video, and the end result looks really good. It seems to be getting a lot of plays, but how do you know whether it’s really having an impact on your viewers? Tracking viewer engagement is one of the best ways to determine whether or not your video is actually delivering…
3 MIN TO READ Bad audio can ruin a good video. After spending hours, days even, on a video, the last thing you want to do is ruin it with an amateurish voiceover. But, that doesn’t mean you need to spend a fortune on getting it right. These nine tips for creating a professional voiceover will really help you get your message across.
5 MIN TO READ Today’s guest post comes from Ben Hancock of Aletalk Productions, a London-based corporate video production studio. The limits of green screening are almost endless, and grant filmmakers on all budgets the ability to create impressive digital effects within their videos. Its versatility and the resulting post-production freedom mean that with a carefully planned green screen shoot, you can open up…
4 MIN TO READ Explainer videos have a bad reputation for being expensive and difficult to get right. When we set out to make a video showcasing our video website features, like any normal company with finite amounts of time and resources to throw at a given project, we had those very same concerns in mind. Here is a breakdown of how we managed…
2 MIN TO READ Winter is fully upon us, with chilly winds urging many to stay cozy indoors. However, some of the best and most reusable footage can be captured during the coldest weather, providing you know how to prepare. In this post, we’re setting you up with the key info you’ll need to film in the snow, from looking after your equipment to…
5 MIN TO READ Image Credit: katemangostar (Freepik) Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth? In this article, we walk you through how to track, calculate, and improve B2B video marketing return…
8 MIN TO READ Today’s guest post comes from Zack Ford, the owner of Barbaric Media, a video production studio based in Manhattan. I am shooting films with vibrant picture quality and crisp sound design, and I am doing it with an iPhone 6s. Using a camera rig I invented, and utilizing Adobe Premiere for my entire post-production process, I have turned my small…
