3 MIN TO READ Infographic created by gstudioimagen (freepik.com) Metadata is one of those slippery terms. If you’re not particularly technical, the concept might feel a little intimidating. However, understanding a bit about video metadata is key to getting traction with organic traffic. It can also provide helpful tools for your viewers to search for and discover your videos, allowing them to more quickly watch the ones they…
< 1 MIN TO READ If you use Constant Contact, we have some great news for you! We just added their popular email marketing platform as our latest integration. Read on for further details on how to set it up and start sending leads to your list today.
2 MIN TO READ We’ve been on a roll with new feature announcements recently, and are not planning to stop anytime soon! For example, since December 2014, we launched our Video Site Theme Editor with three beautiful themes, IP Address Restriction and Single-Sign-On, the ability to replace a video, and two other video marketing integrations to boot. As our third integration to date, we…
< 1 MIN TO READ A number of people wrote in with requests for our next marketing platform integration, and Infusionsoft – a small business CRM plaform – emerged as a clear winner! You can now use SproutVideo’s email capture feature to send leads directly to Infusionsoft. You can even tag your new leads with the video they watched, or an existing tag from your…
3 MIN TO READ Online video is synonymous with viral cat videos and charity campaigns that seek to reach as many people as possible. At the opposite end of the spectrum, however, there are many types of videos that should not be shared by anyone except authorized viewers. For instance, employee training videos, internal company communications, or videos intended only for paying customers. At…
6 MIN TO READ Inbound marketing is the art and science of attracting people to your website. The goal is to convert them to leads, customers, and eventually, promoters or brand ambassadors. Video can be one of the most powerful tools in your arsenal for inbound marketing. Here’s our guide to leveraging video for magnetic inbound marketing.
4 MIN TO READ It can be hard to know just what type of video you need to make to drive traffic and improve conversion rates on your site. What if there were free tools that you are probably already using that could tell you exactly what to do for your next video? Here is an indepth guide to using Google Adwords, Google Analytics,…
3 MIN TO READ We all know a clickbait article when we see one. A catchy headline invites you to click through by hinting at outrageous or unbelievable article contents. It provides just enough detail for you to pause and think, “OK, why not?” In my experience, 9 times out of 10, not actually worth it. And, I’m not the only one who thinks so….
