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Expert Advice: All About Storage Solutions for Video Editing

6 MIN TO READ (Photo Credit: Laptop by Byjeng on Shutterstock) With the advent of 4K and 8K production workflows, video editing means working with incredibly large file sizes. This can present all kinds of issues, from running out of space to frustratingly slow performance. So, what is the best way to store all that data while editing your videos? Before you run out to…

Update: Get Organized with Folders, and More!

4 MIN TO READ The SproutVideo platform just got a major upgrade, with helpful organizational tools, and features that will give you greater control than ever over your content and account. Packed into this feature release are folders, bandwidth caps, an audit log for team activity, a poster frame picker, and a shiny new integration with Zapier. Keep reading for all the details on…

How to Determine the Level of Privacy Your Videos Require

5 MIN TO READ Protecting your video content used to be as simple as setting a password and sharing a link. Today, video privacy options have evolved substantially, and generally for the better. With so many choices, it’s hard to know which is most appropriate for the videos you’d like to share. In this guide, we’ll walk you through how to evaluate your video…

How the World’s Top Three Airlines Approach Video Marketing

4 MIN TO READ Summer is almost here! Maybe that’s why this TripAdvisor list announcing the world’s top airlines got our attention. The warmer temps tend to bring lots of vacations to faraway places, making this a busy season for air travel. But which airline to choose? Because the travel industry is extremely competitive, each airline has to differentiate itself in order to stay…

Five Ways to Inspire User Generated Content for Video Campaigns

5 MIN TO READ Video has made it easier than ever for your customers to showcase your products and, ideally, sing your praises! These types of third-party videos are considered “user generated content.” Often thought by viewers to be more authentic than company-produced marketing videos, they can make your brand seem more trustworthy and help win new business. As the New York Times recently…

Five Wild Filmmaking Tips for Earth Day

6 MIN TO READ Maybe it’s the warmer weather, maybe it’s the first crocuses poking up through the ground, but all we want to do is head outside and get some fresh air. While we’re at it, we may as well grab some awesome footage of nature in rebirth. Here are five classic filmmaking techniques you’ll need to capture nature in all her glory.

How to Use the Six Persuasion Principles in Your Video Marketing Campaigns

6 MIN TO READ Choice overload is a cognitive process in which a person has a difficult time making a decision when faced with many options. If it sounds familiar, it’s because it’s a universal problem. There are few industries left that are not hyper-competitive and crowded with options. Couple this with the fact that we are all bombarded practically non-stop with advertisements in-person,…

The Rise of the “Yuck Factor” in Online Video

4 MIN TO READ There are numerous ways to approach video marketing. There’s the explainer video approach, the interview approach, the webinar approach, and there’s the storytelling approach which we’re huge fans of here at SproutVideo. While there are many more, one trend that we have never explored is the idea of disturbing your audience with what we call the “yuck factor”.  Not sure…