5 MIN TO READ It’s a message that no one wants to receive: your corporate video containing sensitive information was somehow shared outside of your company, and could potentially cause a PR nightmare. The question is, what do you do now?
4 MIN TO READ Ever been on a shoot that seemed to just drag on and on? Or pack up your gear and hit the road, only to realize you forgot a line? Retakes and mistakes can be a real time suck if you’re not careful. The estimated time to create a video can even be a deterrent for getting started in the first…
3 MIN TO READ Like many growing companies, we get caught up in the world of video and technology and startups and the hectic pace of city life. We lose sight of the bigger, more fundamentally important things out there. In fact, I’m referring specifically to some of the biggest, most important things on this planet: trees. To celebrate Earth Day, SproutVideo launched an…
6 MIN TO READ When it comes to social media, the only constant is change. One of the areas that has seen the greatest amount of transformation is the way video is discovered and shared on nearly all major social platforms. Today, we are taking stock of the state of social video, with a demographic breakdown of the audiences on each platform. Keep reading…
4 MIN TO READ Video marketing requires a certain amount of discipline, attention to detail, and rigorous focus on analytics to get right. Yet, it remains as much an art as it is a science. In this post, we look at five habits that separate the few from the crowds when it comes to delivering on exceptional video marketing campaigns.
5 MIN TO READ If you want someone to share your videos, you first have to understand what might motivate them to do so. As it turns out, when a piece of content elicits an emotional response from the person viewing it online, the chances that they’ll share it go way, way up. But, why? Here’s an in-depth look at the science behind why…
3 MIN TO READ You invested a lot of time and effort producing your video, and the end result looks really good. It seems to be getting a lot of plays, but how do you know whether it’s really having an impact on your viewers? Tracking viewer engagement is one of the best ways to determine whether or not your video is actually delivering…
4 MIN TO READ Image Credit: Freepik When someone watches the entirety of your video, you can bet that viewer is more engaged and interested in your content than those who stopped watching mid-way through. One powerful way to maintain that momentum is to leverage a customizable post-play screen – a screen that loads once your video concludes. Post-play screens can be used in…
