4 MIN TO READ Explainer videos have a bad reputation for being expensive and difficult to get right. When we set out to make a video showcasing our video website features, like any normal company with finite amounts of time and resources to throw at a given project, we had those very same concerns in mind. Here is a breakdown of how we managed…
5 MIN TO READ Image Credit: katemangostar (Freepik) Video marketing is often touted as on the most highly effective ways for B2B companies to reach new potential customers, capture leads, and grow their business. But, how do you really know if you are getting your money’s worth? In this article, we walk you through how to track, calculate, and improve B2B video marketing return…
4 MIN TO READ Just in time for the holidays, we released some seriously awesome, incredibly useful features that are totally worth celebrating! We now offer three different types of embed codes (responsive, email, and lightbox embeds), custom post-play screens on SproutVideo landing pages and video websites, and we changed how some of our most popular security features work to make them more flexible….
3 MIN TO READ Video SEO used to be the name of the game, but these days, it’s all about social video. SEO is still definitely important in its own right – you can’t ignore it. However, the lines are increasingly blurring between organic and social discovery. So, what does this mean for your videos, and how can you take advantage of these emerging…
5 MIN TO READ Image Credit: Freepik The phrase ‘content is king’ has gone undisputed for several years now, and for good reason. Inbound marketing and SEO strategies have been very successful for many companies. However, customers today expect marketing to be timely, personalized, and helpful. If you miss the mark, you might not get another shot to capture their attention. Not surprisingly, many…
3 MIN TO READ Email campaigns are the bread and butter of SMB marketing. As a growing startup, SproutVideo is no exception. We are constantly looking for better ways to engage our subscribers, grow our list, and provide relevant content to different segments of our subscriber base. Since we are huge proponents of using video in email marketing, we analyzed the impact video had…
3 MIN TO READ Marketing automation tools are a business owner’s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but…
2 MIN TO READ Updating a video player for a video hosting platform is no small undertaking. It’s the most visible part of our platform, and it reaches millions of people worldwide. For the first time in several years, we decided to give our video player a more modern, streamlined look, and we really hope you like it. See what the new player looks…
