3 MIN TO READ There are a lot of reasons to give back to your community, whether that community is geographic and local, professional, or interest-based. Luckily, there are also a lot of ways to give back, especially now. Donating to charity or supporting a worthy project is as easy as the click of a button or sending a text. Last year alone, over…
3 MIN TO READ Sophisticated special effects can give your video a real boost! When used correctly, you will see genuine engagement, more shares, and increased sales leads. Learn more about the techniques you can use to make your videos stand out from the crowd with our simple guide.
2 MIN TO READ Getting into that laid-back summer mood yet? Temperatures are rising, flowers are blooming, and, at least in New York, people are finally wearing bright colors again! Inspired by the changing of the season, in this post, we’re exploring some of the ways you can capture the more pastoral beauty of summer in your videos, without having to travel too far…
4 MIN TO READ Well, the weather has been absolutely amazing, and it’s got us thinking about—big surprise—videography! More specifically, we thought it would be useful to offer up some of our tried-and-true tips for capturing the glow of summer on film. Have you been thinking about running a summer video campaign? The great news is that you can definitely produce something that has…
3 MIN TO READ Very few people feel totally natural in front of a video camera. In fact, several people I know who speak in front of large audiences on a fairly regular basis, with plenty of confidence and charisma, freeze up when it’s just them and a camera. It’s hard to put a finger on exactly why this happens; part of it is…
4 MIN TO READ Creating a video series can be an excellent way to raise engagement with your website, reach new audiences, and capture leads, especially if you’ve never done one before. In fact, a lot of the most influential video brand marketing is through video series, and this isn’t surprising when you think about what a series actually is. Since it’s a brand…
3 MIN TO READ Are you ready for summer?? Okay, maybe it’s not quite time to break out the flip flops, but if you’ve got a video marketing strategy, chances are you’re gearing up to do some filming this May. While summer shooting might sound like a walk in the park, it has its own unique set of challenges to keep in mind. What…
4 MIN TO READ Evergreen content is great for providing useful information, building a loyal blog following, earning thought leader status, and boosting your site’s SEO. But few companies use evergreen content to its full potential, opting instead to focus more on of-the-moment topics that will, much like the daily headlines, become less interesting by next week, and give people no reason to go…
