3 MIN TO READ Image Credit: Basement Studios The thing about product videos is that they’re more of an art form than a science. It’s hard to pin down the exact formula that’s going to capture your target audience’s attention, get them back to your website, and compel them to buy. What’s easier to spot, though, are the really bad product videos. You know…
2 MIN TO READ If you’re on Facebook or Instagram, I’m sure you’ve noticed the rising popularity of the simple, ingenious “food hack” video by now. These videos, which usually feature a “how-to-make-something” theme and show the process in short clips from above, are truly an interesting phenomenon. They’re short, they’re engaging, and they have the uncanny ability to stop you dead in your…
3 MIN TO READ Lately influencer marketing has been getting a lot of attention. More and more brands have caught onto the fact that it’s no longer companies who tell consumers what to buy. Rather, peers influence each other, and influencers set the tone for the masses. Here’s an in-depth guide to leveraging influencer marketing tactics in your next video marketing campaign.
3 MIN TO READ Image credit: Nan Palmero Virtual reality is one of those concepts that has been on the horizon for what seems like a really long time. It’s been the subject of movies, TV shows, books, articles and various other forms of speculation. Even the phrase “virtual reality” has been used so often and for so long that the actual meaning has…
4 MIN TO READ Online video has impacted virtually every aspect of modern life, and politics is no exception. In some regards, this is really nothing new—ever since President Kennedy was elected, we’ve all been keenly aware of how much video optics matter when it comes to winning over an audience. The savviest politicians tend to be those who, like all good brands, know…
2 MIN TO READ What is it about the long, continuous shot that is so compelling? It’s one of those holy grails of film; a scene that is so strong, the actors so on-point, the camera work so artful and accurate that the scene basically stands on its own, no editing needed. Yes, the long take belies skill and a mastery of form—but it…
3 MIN TO READ Occasionally, a video comes along that knocks everyone’s socks off. Whether it’s because it’s brilliantly planned, brilliantly executed, capitalizes on a fabulously unlikely moment, gets a lucky shot—some videos just grab you. It’s that magic formula that everyone who makes video is dying to figure out. So what about when that amazing thing happens not once, not twice, but four…
3 MIN TO READ Have you noticed that the “clean line” look is dominating high-end marketing in the last few years? Of course you have. When it comes to video, everyone from tech brands to musical brands to Instagram personalities have deployed minimalist tactics to achieve some pretty amazing results. What exactly do I mean by minimalist tactics? We’re talking about videos that cut…
