2 MIN TO READ There is a big difference between a strategy and a tactic. Strategy is your overarching methodology for achieving a goal and guides your decisions about how to go after it. Those decisions are your tactics – the tools and activities you employ to make progress against your ultimate objective, and can be quite varied depending on what you are undertaking….
3 MIN TO READ When you plan your editorial or marketing calendar, there are a lot of factors that need to be taken into account. For instance, the logical sequence of topics, availability of content and tools, current events, your personal sources for inspiration, and business methodology. When it comes to video marketing, an increasingly important factor is the time of day your message…
2 MIN TO READ Vine has become more and more popular as a video sharing platform since its launch in June 2012. A common refrain, however, has been “what can you really communicate in just 6 seconds?”, with some even predicting the demise of Vine after Instagram launched its marginally longer 15 second video option. Since that clearly never transpired, we scoured Vine for…
4 MIN TO READ There is only one question that truly counts for online video. It will shape everything, from production to editing to the final product. Read on to find out what it is, and how to answer it properly.
4 MIN TO READ The fitness industry is massive and growing. The US represents the largest health and fitness market in the world, valued at an estimated $30 billion, with more than 38,000 locations and over 60 million members. Demand is growing as the US Bureau of Labor Statistics estimates that employment opportunities in this industry will grow faster than average over the next 10…
4 MIN TO READ If you are doubling down on video, then you need to make your website a go-to place for online video content. Understanding where viewers are watching your videos, the video content they are consuming, and how they are discovering videos are the three keys to creating a website that becomes a destination for online video. We will breakdown each of…
3 MIN TO READ YouTube is the default for many small businesses as the place to share their videos online. But, many are left frustrated by the effort required to attract attention away from funny cat videos and pranks. In this post, we explore reasons that make YouTube a poor choice for many small businesses, as well as ways to successfully incorporate a YouTube…
5 MIN TO READ Real estate marketing has got to modernize, and fast. There is a substantial gap in the marketplace between how buyers are now finding homes, and sellers are listing them for sale. The majority of real estate research has shifted online over the past 2-3 years, with more than 90% of homebuyers using online search at multiple stages of their hunt…
