2 MIN TO READ Today we’re taking a little inspiration from online chatter. That’s right. Today’s post is dedicated to slow motion. If you’ve been paying attention to tech news or watching some of the newest video trends, you might have noticed a bit of buzz about it over the past couple weeks.
3 MIN TO READ Flo. Billy Mays. The MicroMachines Man. A gecko. Four very different, uh, people; four very different products. These spokespeople have become icons, just as famous as the products they represent. A spokesperson is a brand ambassador, an extension of your business. That’s why choosing the right person (or animal) can seem like a daunting task. Here are the top twelve…
5 MIN TO READ A good ‘About Us’ video tells the story of a brand, provides necessary information, fulfills a need, establishes a bit of social proof, and clearly shows what a brand is about. We’ve discussed a lot of different kinds of videos in this blog: interviews, series, and outdoor shoots, but your ‘About Us’ video is perhaps THE most important video you…
4 MIN TO READ Business-to-business marketers have embraced video, and video marketing is currently one of the most important B2B strategies. However, it’s hard to know where to get started. Remember the stale videos from corporate training and information sessions? Those videos are exactly what you don’t want to do; they’re ineffective in today’s B2B marketplace. Your B2B video should be one part strategy,…
5 MIN TO READ Web series are a great way to capture and sustain audience interest. It’s a fresh way to keep audiences coming back to your brand week after week. This blog post is dedicated to crafting engaging online web series, with eleven ideas to get your own video series going.
5 MIN TO READ The one key ingredient to any successful marketing video is an effective call-to-action (CTA). A persuasive CTA allows you to strike while the iron is hot, when viewers are most engaged and intrigued by your solutions. Here are the details on why they are so important, and how to implement your own powerful CTAs.
5 MIN TO READ There is no shame in TV marathons. As a novice videographer, TV shows are great case studies and sources of inspiration. Here are seven shows that, in our humble opinion, have done it right. Feel free to indulge in some binge-watching, but be sure to take a few notes.
5 MIN TO READ Online video contests are a great way to get amateur filmmakers interacting with your brand. However, getting people to send you videos is not as easy as it may seem. Here are a few considerations when asking people to send videos your way.
